Foursquare is a platform that powers location data to help global companies understand people’s behaviors - creating smarter customer experiences & better business outcomes with location data.
As a Product Designer, I led the UX/UI of the Foursquare hub, the first one-stop-shop for all Foursquare internal teams and communications.
Skills & Tools
Figma
UX Thinking
Problem Solving
Project Overview
User Testing
Prototyping
Visual Design
Due to the vastness of Foursquare’s communication system and the merger with “Placed”, employees felt confused, uninformed, and unclear on where to find need-to-know information, i.e. maps, guidelines, policies, style guides, and more.
Not only was information scattered over numerous sites, but it also wasn’t owned and operated on a consolidated platform. Employees were often confused about where to look for the correct and latest information, as policies and tools across surfaces were disorganized and fragmented.
We identified key queries, motivations, and mindsets of new and existing employees. Based on our research, we built and designed a communications platform that navigates users to topic-driven and issue-driven resources.
Goals
Create an intuitive hub that consolidates relevant and frequented resources.
Deliver a scalable modular app to accommodate the structure and workflow of each team.
Clarify Foursquare’s value proposition and policies.
Role
Lead Product Designer
User Research
Through interviews, surveys, and qualitative research, we found that the current workflow of the employees was inconvenient and cluttered - most users tended to browse through multiple tabs and communicate with multiple people before getting to the needed resources. A key insight was to have a clear intuitive information hierarchy, with a breathable and functional design.
More Fluid and Intuitive User Flow
To optimize the user flow, we designed to reduce the number of clicks by presenting the information in nested formats and embedding functionalities within the Chrome extension. After user testing our prototype, we found that the new layout had a significantly lower time on task rate.
The success of this approach resulted in an uptake of percentages of people using the tool and fewer tickets submitted to IT and HR for reports and documents.
We thoroughly researched and tested the software to fit the functional needs of our 800+ users and have found an increase in efficient workflow amongst its users.
Final Design & Presentation
