ARTEL was a newly built, boutique hotel in the heart of New York where artists worldwide could lodge and enjoy the shared creative space. The hotel emphasizes the beauty of collaboration among its travelers.
As a Brand Designer, I led the brand marketing and social media for the grand opening of the hotel.
Skills & Tools
Figma
Brand Design
Project Overview
Social Media
Visual Design
For this four-day opening event, I led the design of the marketing assets that explored the versatility of the space. I emphasized the artistry of the diverse creative disciplines, featuring dancers, yogis, technologists, and many more.
The theme of this event was colorful and vibrant, denoting the beautiful array of creative practices that can unfold in the space. The opening was a huge success, with notable sponsors from Meta, Twitter, and many more.
Role
